Cross Posts

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Content Bridge lets you take posts from Chinese social platforms and adapt them for Western platforms with AI-powered translation and formatting.

What are Cross Posts?

If you create content on Xiaohongshu (RED), cross posts help you repurpose it for Facebook, Instagram, and TikTok — without manually translating, reformatting, or re-uploading. Support for more source platforms is planned.

The AI adapts your content for each platform’s style and audience, not just translating word-for-word.

Requirements

  • The Dashi Chrome Extension installed in your browser
  • A Dashi account with at least one Western platform connected

Installing the Chrome Extension

  1. Download the Dashi Chrome extension (available from your dashboard).
  2. Click the extension icon and log in with your Dashi account.
  3. You’re ready to start cross-posting.

Cross-Posting Workflow

Step 1: Extract Content

  1. Browse to a post on Xiaohongshu.
  2. Click the Dashi extension icon on that page.
  3. The extension extracts the text, images, videos, and hashtags from the post.

Step 2: Review Adaptations

  1. Dashi opens your dashboard showing the extracted content.
  2. For each target platform (Facebook, Instagram, TikTok), the AI generates an adapted version:
    • Translated from Chinese to your target language
    • Reformatted for the platform’s style (caption length, hashtag style, tone)
    • Media included — images and videos are downloaded and attached
  3. Review each adaptation and edit if needed.

Step 3: Publish

  • Facebook/Instagram — Click Publish to post directly via the API.
  • TikTok — Dashi prepares the content; use the extension to fill in the upload form on TikTok’s website.

Supported Platforms

SourceTarget
Xiaohongshu (RED)Facebook, Instagram, TikTok

More source platforms are coming soon.

Managing Cross Posts

In the dashboard under Cross Posts, you can:

  • View all extracted content and their adaptation status
  • See per-platform status badges (pending, adapting, ready, posted, failed)
  • Edit adapted text before publishing
  • Trigger adaptations for additional platforms
  • Delete cross-posts you no longer need

Tips

  • Review translations — AI translations are good but not perfect. Quick edits ensure your brand voice comes through.
  • Adjust hashtags — Chinese and Western platforms use different hashtag strategies. The AI adapts them, but you may want to add platform-specific ones.
  • Check media quality — Videos from Douyin may have watermarks. Review before publishing.