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Cross Posts
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Content Bridge lets you take posts from Chinese social platforms and adapt them for Western platforms with AI-powered translation and formatting.
What are Cross Posts?
If you create content on Xiaohongshu (RED), cross posts help you repurpose it for Facebook, Instagram, and TikTok — without manually translating, reformatting, or re-uploading. Support for more source platforms is planned.
The AI adapts your content for each platform’s style and audience, not just translating word-for-word.
Requirements
- The Dashi Chrome Extension installed in your browser
- A Dashi account with at least one Western platform connected
Installing the Chrome Extension
- Download the Dashi Chrome extension (available from your dashboard).
- Click the extension icon and log in with your Dashi account.
- You’re ready to start cross-posting.
Cross-Posting Workflow
Step 1: Extract Content
- Browse to a post on Xiaohongshu.
- Click the Dashi extension icon on that page.
- The extension extracts the text, images, videos, and hashtags from the post.
Step 2: Review Adaptations
- Dashi opens your dashboard showing the extracted content.
- For each target platform (Facebook, Instagram, TikTok), the AI generates an adapted version:
- Translated from Chinese to your target language
- Reformatted for the platform’s style (caption length, hashtag style, tone)
- Media included — images and videos are downloaded and attached
- Review each adaptation and edit if needed.
Step 3: Publish
- Facebook/Instagram — Click Publish to post directly via the API.
- TikTok — Dashi prepares the content; use the extension to fill in the upload form on TikTok’s website.
Supported Platforms
| Source | Target |
|---|---|
| Xiaohongshu (RED) | Facebook, Instagram, TikTok |
More source platforms are coming soon.
Managing Cross Posts
In the dashboard under Cross Posts, you can:
- View all extracted content and their adaptation status
- See per-platform status badges (pending, adapting, ready, posted, failed)
- Edit adapted text before publishing
- Trigger adaptations for additional platforms
- Delete cross-posts you no longer need
Tips
- Review translations — AI translations are good but not perfect. Quick edits ensure your brand voice comes through.
- Adjust hashtags — Chinese and Western platforms use different hashtag strategies. The AI adapts them, but you may want to add platform-specific ones.
- Check media quality — Videos from Douyin may have watermarks. Review before publishing.